The brand uploaded their ad creative to Vidopix's platform and designed a custom questionnaire with 8 key questions to assess the creative's effectiveness. The survey link was shared with 200 participants via WhatsApp, targeting customers across different demographics to capture diverse perspectives. Listed below are a few of the questions:

• What’s the first thing that stood out to you in this creative?
• What emotion did you feel while watching this ad?
• What message do you think the ad is trying to convey?
• Does this ad make you want to try the product?
• Do you remember the brand after watching this ad?

Responses began pouring in within minutes. Each participant recorded their video feedback, answering the questions while Vidopix captured their emotional and behavioral cues.

Vidopix analyzed all responses in a matter of hours, providing:

• Individual insights for each participant.
• Aggregated data to identify key trends across the audience.
• Emotional analysis, including excitement, confusion, and recall indicators.

Vidopix's AI-powered analysis uncovered valuable emotional and behavioral patterns:

• Excitement Levels: 72% of participants displayed positive emotional cues such as smiles and nodding when the product was first shown in the ad.
• Confusion Signals: 18% showed signs of confusion (e.g., furrowed brows, hesitation) during a specific segment of the creative, indicating that the messaging around product features needed clarification.
• Brand Recall: 85% of participants could recall the brand name and tagline immediately after viewing the ad, signifying strong recall potential.

Processed 100 video responses within hours, generating comprehensive reports with group insights and emotional response tracking.

• Participant A (Mumbai, 28): Showed visible enthusiasm when discussing the ad’s humor, stating, "The quirky tone made me laugh—it's memorable!"
• Participant B (Delhi, 35): Expressed mild confusion, saying, "I wasn’t sure if this was promoting the taste or health benefits of the product."
• Participant C (Bangalore, 22): Displayed high recall, easily repeating the brand name and product tagline, while noting, "The ad made me want to try it immediately."

Vidopix generated a consolidated report highlighting trends across all participants:

• Appeal: 80% of respondents found the ad appealing, particularly enjoying the humor and vibrant visuals.
• Message Clarity: 65% felt the core message was clear, while 35% suggested adding more emphasis on the product’s unique selling points.
• Engagement: 70% said they were likely to share the ad with others, citing its relatability and humor.

Using Vidopix’s Chat with Video feature, the brand asked targeted questions about the feedback:

• Question: What specific part of the ad caused confusion?Answer: A segment showcasing product benefits lacked clarity, leading to mixed interpretations.
• Question: How can we improve engagement further?Answer: Incorporate a stronger call-to-action and emphasize the product’s key features more prominently.