Vidopix Accelerates Feedback Collection for Automobile Brand's Bike Launch
A renowned automobile brand was preparing to launch its latest bike model and needed to quickly gauge customer interest in accessories. Traditionally, such feedback exercises took weeks or more than a month, causing delays in production decisions and impacting launch timelines. Facing tight deadlines, the brand turned to Vidopix to simplify and accelerate the feedback process. With Vidopix's video survey creation tool, the company was able to collect and analyze participant responses within hours, cutting weeks off their typical timeline.
Objectives and Vidopix Solution
Objectives and Vidopix Solution
Gauge customer interest in accessories for the new bike
Gather detailed feedback on accessory preferences across cities ed
Provide insights that could guide production decisions quickly and efficiently
How Vidopix Helped
How Vidopix Helped
Simplified Survey Creation
Using Vidopix's intuitive platform, the brand created a video survey link with targeted questions. The link was distributed via email to loyal patrons and shared across social media platforms.
Immediate Data Collection
Within 48 hours, responses from 180 participants across six cities (Delhi, Bangalore, Mumbai, Hyderabad, Chennai, and Pune) were collected.
Instant Analysis
Vidopix processed all 180 video responses within minutes, delivering individual insights for each participant and a consolidated report summarizing trends and preferences.
Key Insights from the Survey
1.
Individual-Level Analysis
Vidopix provided a detailed breakdown of participant feedback, including emotional cues, sentiment analysis, and behavioral patterns.
2.
Consolidated Group Insights
Vidopix's analysis revealed clear trends across the participant base, including accessory preferences, price sensitivity, and regional variations.
3.
AI-Powered Recommendations
Using Vidopix's Chat with Video feature, the company received recommendations on prioritizing accessory categories and addressing price sensitivity.
Detailed Survey Insights
Individual-Level Analysis
- Participant A (Mumbai, 25):Displayed excitement when discussing performance-enhancing accessories like exhaust systems and lightweight components, suggesting a strong preference for performance upgrades.
- Participant B (Delhi, 30):Expressed interest in aesthetic accessories such as LED lights and custom seats, with Vidopix detecting enthusiasm through micro-expressions like frequent smiling and nodding.
- Participant C (Bangalore, 22):Showed moderate engagement Highlighted budget constraints but showed interest in bundled packages for essential accessories like helmets and riding gear.
- Participant D (Chennai, 28):Showed moderate Displayed concern about durability and practicality of accessories in long-distance rides, with Vidopix detecting slight frustration during these segments of the response.
Consolidated Group Insights
- Accessory Preferences:
- Performance Enhancers: 60% of respondents preferred accessories that improve bike performance (e.g., exhaust systems, performance tires).
- Aesthetic Add-Ons: 30% showed interest in aesthetic upgrades such as custom paints and LED enhancements.
- Essential Gear: 10% focused on practical accessories like helmets, gloves, and riding jackets.
- Price Sensitivity:
- Participants in Bangalore and Hyderabad were more price-sensitive, with 50% citing affordability as a key factor.
- Mumbai and Delhi respondents displayed higher willingness to invest in premium accessories.
- Regional Variations:
- Pune and Chennai audiences prioritized durability and functionality due to long-distance riding culture.
- Delhi and Mumbai audiences leaned towards aesthetics and exclusivity.
Individual-Level Analysis
- Participant A (Mumbai, 25):Displayed excitement when discussing performance-enhancing accessories like exhaust systems and lightweight components, suggesting a strong preference for performance upgrades.
- Participant B (Delhi, 30):Expressed interest in aesthetic accessories such as LED lights and custom seats, with Vidopix detecting enthusiasm through micro-expressions like frequent smiling and nodding.
- Participant C (Bangalore, 22):Showed moderate engagement Highlighted budget constraints but showed interest in bundled packages for essential accessories like helmets and riding gear.
- Participant D (Chennai, 28):Showed moderate Displayed concern about durability and practicality of accessories in long-distance rides, with Vidopix detecting slight frustration during these segments of the response.
Consolidated Group Insights
- Accessory Preferences:
- Performance Enhancers: 60% of respondents preferred accessories that improve bike performance (e.g., exhaust systems, performance tires).
- Aesthetic Add-Ons: 30% showed interest in aesthetic upgrades such as custom paints and LED enhancements.
- Essential Gear: 10% focused on practical accessories like helmets, gloves, and riding jackets.
- Price Sensitivity:
- Participants in Bangalore and Hyderabad were more price-sensitive, with 50% citing affordability as a key factor.
- Mumbai and Delhi respondents displayed higher willingness to invest in premium accessories.
- Regional Variations:
- Pune and Chennai audiences prioritized durability and functionality due to long-distance riding culture.
- Delhi and Mumbai audiences leaned towards aesthetics and exclusivity.
AI-Powered Strategic Insights
Priority Question: Accessory Categories
What accessory categories should we prioritize for the launch?
Price Sensitivity Strategy
How can we address price sensitivity?
- Bundled packages for essential accessories were suggested to cater to budget-conscious consumers
- This AI-driven insight helped streamline the accessory launch strategy, ensuring alignment with customer preferences.
AI Analysis
Based on comprehensive video analysis across all regions, Vidopix recommended focusing on:
- Performance accessories - showing strong appeal across demographics
- Aesthetic add-ons - demonstrating high engagement rates
Priority Question: Accessory Categories
What accessory categories should we prioritize for the launch?
AI Analysis
Based on comprehensive video analysis across all regions, Vidopix recommended focusing on:
- Performance accessories - showing strong appeal across demographics
- Aesthetic add-ons - demonstrating high engagement rates
Price Sensitivity Strategy
How can we address price sensitivity?
- Bundled packages for essential accessories were suggested to cater to budget-conscious consumers
- This AI-driven insight helped streamline the accessory launch strategy, ensuring alignment with customer preferences.
Impact of Using Vidopix
1.
Time Savings
The entire process, from survey creation to analysis, was completed in less than 48 hours—a task that traditionally took weeks
2.
Actionable Insights
Vidopix provided a detailed understanding of customer preferences, enabling the brand to make informed production decisions without delays.
3.
Enhanced Customer Engagement
The video survey format allowed customers to feel more connected, leading to richer, more authentic feedback compared to static surveys
4.
Streamlined Feedback Collection
By eliminating vendor dependency and leveraging Vidopix's end-to-end solution, the brand reduced costs and streamlined the feedback process.
Impressive Result
Increase in Pre-launch Inquiries
Accessories tailored to customer preferences resulted in higher anticipated sales.
Feedback Collection Time
The entire process, from survey creation to analysis, was completed in less than 48 hours.
Survey Participants
Responses collected from 180 participants across six major cities in India.
- Accelerated Production: The brand avoided costly delays, with production decisions finalized weeks ahead of schedule.
- Improved Product Alignment: Accessories were tailored to customer preferences, resulting in higher anticipated sales.
- Higher Customer Satisfaction: Bundled accessory packages addressed price-sensitive customers, while premium options catered to high-spending audiences, ensuring broad appeal.
Conclusion
Vidopix empowered the automobile brand to transform its feedback process, delivering actionable insights within hours instead of weeks. By leveraging Vidopix's video survey tool and AI-driven analysis, the brand not only saved time but also enhanced its ability to align product offerings with customer preferences, ensuring a successful launch.
1.
Revolutionized Feedback Process
2.
Actionable Insights in Hours
3.
Enhanced Product Alignmen
3.
Successful Launch
Ready to Revolutionize Your Feedback Process?
Let's connect and explore how Vidopix can drive faster, smarter decisions for your business.
Accelerate Your Feedback Collection
Cut weeks off your typical timeline with our video survey creation tool.
Gain Deeper Customer Insights
Leverage our AI-powered analysis for detailed individual and group insights.
Make Informed Decisions Faster
Use real-time data to guide your production and marketing strategies.
Enhance Customer Engagement
Connect with your audience through interactive video surveys.